Meet Jemima
Jemima is a senior digital health leader and clinician with over a decade of experience spanning frontline care, national health programmes, and high-growth consultancy. A specialist Physiotherapist by background, she provides the strategic bridge between clinical practice and system-level delivery, ensuring that digital innovation translates into functional, real-world services.
Her work is centered on the "messy" transition from strategy to execution. Jemima specialises in aligning the often-conflicting priorities of clinical teams, technical leads, and executive leadership to unstick stalled programmes and drive sustainable adoption. From navigating complex clinical safety and governance to leading large-scale system transformations, she focuses on moving digital tools out of the pilot phase and into the frontline.
A core thread of her work is health equity by design. Jemima ensures that digital inclusion and fair outcomes are engineered into the implementation process from day one, rather than added as an afterthought.
Whether advising university spin-offs on market readiness, supporting startups to scale, or helping established health systems navigate digital maturity, Jemima focuses on impact over theatre. She is trusted for her judgment and her ability to drive measurable progress within complex, risk-averse environments.

Services
Clinical Product & Safety
Bridging the gap between "Research" and "Market-Ready."
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For Startups & Spin-offs: Translating complex clinical research into intuitive, evidence-based digital tools.
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Governance: Navigating regulatory frameworks and safety standards to ensure products are safe for high-risk, high-scrutiny environments.
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Focus: Aligning technical roadmaps with clinical logic and real-world utility.
Digital Delivery & Transformation
Making complex health systems work on the ground.
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Large-scale Programmes: Proven track record in Shared Care Records, EPR usability, and cloud migrations.
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System Integration: Moving digital health from isolated pilots to sustainable, system-wide implementation.
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The "Fixer": Unsticking stalled programmes by aligning clinical, technical, and senior stakeholders.
Strategic Leadership & Advisory
Driving equitable innovation for systems and consumers.
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Health Equity by Design: Ensuring digital inclusion and fair outcomes are engineered into the product from day one.
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Consulting: Providing fractional leadership to help teams navigate procurement, governance, and user adoption.
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Systems Thinking: Challenging "theatre-over-impact" to drive long-term, scalable change across health ecosystems.
Keynote Speaking & Workshops
Challenging the status quo in Digital Health.
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The "Messy" Middle: Speaking on why digital health looks good on paper but often fails in practice.
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Implementation Insights: Deep-dive sessions on health equity, clinical safety, and the future of frontline adoption.
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Engagement: Facilitating nuanced conversations and workshops on the reality of implementation, frontline adoption barriers, and the future of equitable, user-centric healthcare.